Google Tez - Thinking from an Activist Perspective
2017-10-23 11:42:10 UTC
Surrendering the country's entire economic habits into the hands of the monopoly (Google)
Previously, the digital transaction market was in the hands of banks, apps related to it, PayTM, Chillr, etc.
Then came Payment Banks from PayTM, Airtel and slowly as always the entire industry followed it
People were manipulated by the digital economy they are put in their hands with
Google meanwhile saw a market in India waiting to be utilized at its peak. In capitalist terms, we call it as
It enters into the market overthrowing all the other dominant competitors available.
In Economics, there is always a
as stated by
Here in this case of Google Tez, the fixed capital is
, etc. These are to attract the customers and make them surrender themselves to it. This way it captures the market, take its part in the Indian Economy and becomes a day to day habit.
And the most horrible thing to hear is, In this plan, the variable capital is the
who are using it. Capitalism will try to exploit them to produce data, submit themselves to it, make their transactional behavior available to it.
What will happen next?
Why is it a problem?
I don't think so
Its just a development in technology
The above points are the representations from a common man. In this Capitalist era, we are becoming the marketing agent for the Capitalist class without even ourselves knowing it, paid for it.
I remember people in my office coming to me and talking about Google Tez to me and trying to make me install it. This what I call as aggressive marketing without even instructions given to you. They do this because they get a cash back.
What will happen next is that, If wear to use Tex for a period of the year, by the time Google would have known about the entire transaction habits of each and every Common man in India using the app.
Now comes the part, you can target ads, promotions, market your product based on what people spend the most in this region, what people don't like, which goes well, what's not. How much is this guy spending a month? On what? Why? Google will have answers to all these questions.
It will sell this data to other Capitalists, Markets who are trying to explore the situation here.
Capitalism helps its own kind
Google has enough funds to research on more or less anything. But think of the situation of the small markets here, minimal banking apps which depend only on the app to produce income for them.
Many problems are invloved in it.
Need to discuss, debate and take action as a community.